高尚大器的奢侈品品牌和街頭品牌最愛用哪一種英文字體做 Logo？潮流網站 slamxhype 詳細整理了12家品牌Logo的字體構成，最後得出結論——Futura 和 Helvetica 最受歡迎。
Futura 是彰顯潮流感的利器，而想要凸顯品牌的高尚氣質？選 Helvetica 就對了。
When it comes to constantly creating new clothing, footwear and accessory designs, the streetwear brands and fashion houses with the staying power – the Supremes, Nikes and Saint Laurents of the world — are uber-creative.When it comes to the fonts they use in their logos and brand identities however, not so much. What fonts are the biggest winners?Futura and Helvetica. So, if you want to start a streetwear brand, use Futura. A high-end imprint? Use Helvetica.