我們經常能在公車的兩側看見大大的廣告貼在車身上,通常都是各種產品廣告及電影宣傳居多,但是往往都是很制式的或者是偷懶的一款多用,或許是廣告主想省錢,也許是時間壓縮太緊湊,於是乎就將原本一套廣告視覺套用到各個媒體上(雜誌、刊物、海報、看板、公車等),但是我們都知道,應各個媒體的特性,其實都有很多可以揮灑創意的空間,也才能真正的吸引眼球,發揮環境媒體的廣告效益(Ambient Advertising)絕對不是我們在廁所、在車上看到張貼的亂七八糟的傳單貼紙,讓我們一起來看看國外的公車廣告如何展現創意吧!

Renault Twingo Bus Advertisement

Car shown not actual size. The Roomy Twingo. [link]

Monster Wrong job Bus Advertisement

Stuck in the wrong job? – Monster.com.

Tabasco Bus Advertisement

Creative bus advertisement for Tabasco in Belgium. [link]

CareerBuilder Bus Advertisement

“Don’t Jump” – CareerBuilder.com. [link]

Duracell Bus Advertisement

Creative bus advertisement promoting Duracell batteries. [link]

ACDelco Bus Advertisement

“Don’t drive on fake parts” – ACDelco.

Air India Express Bus Advertisement

“Air travel at land travel fares”. [link]

Axe Bus Advertisement

Bus advertising campaign for Axe deodorant body spray in Dubai. [link]

Road Safety Bus Advertisement

Look both ways before crossing the road.

Harley Davidson Bus Advertisement

Motorbike handles were mounted in buses to announce the arrival of new Harley models. [link]

ASICS Bus Advertisement

“NYC is my running partner” – ASICS. [link]

Stop Smoking Bus Advertisement

Ready to quit?

Just in One Bite Bus Advertisement

Clever bus advertisement that speaks for itself. [link]

IWC Big Pilot Watch Bus Advertisement

Riders in Berlin, Germany got to try IWC’s Big Pilot’s watch mid-commute because bus straps have been fashioned into samplers by Jung von Matt/Alster. [link]

WeightWatchers Bus Advertisement [link]

National Geographic Bus Advertisement

“Built for the kill. Now on National Geographic Channel”. [link]

X4 Energy Drink Bus Advertisement [link]

Camera Store Bus Advertisement

Creative bus advertisement for Yodobashi camera store. [link]

Tiernitos Dog Food Bus Advertisement

Dr. Best Bus Advertisement

“The new Dr. Best Flexible”. [link]

All Laundry Detergent Bus Advertisement

How much can one small bottle clean?

OTO Trimax Slim Bus Advertisement

“Belt Up and Shape Up” – OTO Trimax. [link]

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熱衷網站架設、影像處理、數位設計、後製剪輯、詞曲創作以及玩國產RPG。 經營數個網站,當過街頭藝人,默默參與各種網路社群活動。 人生志向是蓋一座浪貓花園。

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