2012-13The world Best Commercials from Cannes award

1. Metro Trains “Dumb Ways To Die”
琅琅上口讓人忍不住跟著唱的音樂,有趣不血腥的MV,意想不到的地鐵政策推廣影片!
Agency: McCann, Melbourne, Australia
Production Company: None
Film Grand Prix, Film Gold, Film Craft Gold

 

2. Carlton Draught “Beer Chase”
不管遇上什麼困難障礙,手中的好喝啤酒讓所有人堅決不放棄!
Agency: Clemenger BBDO, Melbourne, Australia
Production Company: The Sweet Shop
Film Gold

 

3. Dove, “camera shy”
紀錄片式的廣告影片,彷如真實地貼近了所有女人的心!
Agency: Ogilvy & Mather, London
Production Company: Epoch Films
Film Gold

 

4. Ikea, “Playin’ With My Friends”
Ikea讓你充滿童心與想像力,成為孩子們的大玩偶!
Agency: Mother, London
Production Company: Biscuit Filmworks
Film Gold

 

5. DirecTV “Funeral,” “Dinner Party,” “Pizzeria”
無厘頭的廣告劇情讓人忍不住笑出聲來,既傳達了訊息也讓觀眾無法忘記!
Agency: Grey, New York
Production Company: MJZ
Film Gold (campaign)
“Funeral”

 

“Dinner Party”

 

“Pizzeria”

 

6.Schweppes “Tumble”
跳來跳去的人物與場景,傳達出飲料讓人清涼與舒適愉快的感受!
Agency: George Patterson Y&R, Melbourne, Australia
Production Company: Revolver/Will O’Rourke, Sydney, Australia
Film Craft Gold

 

7.Come 4 “The Lover” (NSFW)
讓人震撼的廣告,直指你我內心那從來不被看到的黑暗角落。
Agency: Being, Boulogne-Billancourt, France
Production Company: Henry De Czar/Bacon
Film Craft Gold

THE LOVER from come4.org on Vimeo.
 

8.Leica “Soul”
賦予舊經典相機靈魂,能投胎轉世的靈魂讓新的相機有了更不同凡響的價值。
Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Production Company: Sentimental Filme
Film Craft Gold

 

9.Getty Images “Life Cuts”
生命中每一個片段都被牢牢記住,gettyimages幫你說你生命的故事
Agency: AlmapBBDO, São Paulo, Brazil
Production Company: Zola
Film Craft Gold

 

10.Old Spice “Muscle Music”
肌肉男是亮點之一,觀者的心態有點像是馬戲團觀眾看著奇人表演,無法移開視線!
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: MJZ
Film Craft Gold

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