我們經常能在公車的兩側看見大大的廣告貼在車身上，通常都是各種產品廣告及電影宣傳居多，但是往往都是很制式的或者是偷懶的一款多用，或許是廣告主想省錢，也許是時間壓縮太緊湊，於是乎就將原本一套廣告視覺套用到各個媒體上（雜誌、刊物、海報、看板、公車等），但是我們都知道，應各個媒體的特性，其實都有很多可以揮灑創意的空間，也才能真正的吸引眼球，發揮環境媒體的廣告效益(Ambient Advertising)，絕對不是我們在廁所、在車上看到張貼的亂七八糟的傳單貼紙，讓我們一起來看看國外的公車廣告如何展現創意吧！
- 圖片來自：toxel.com
Renault Twingo Bus Advertisement
Car shown not actual size. The Roomy Twingo. [link]
Monster Wrong job Bus Advertisement
Stuck in the wrong job? – Monster.com.
Tabasco Bus Advertisement
Creative bus advertisement for Tabasco in Belgium. [link]
CareerBuilder Bus Advertisement
“Don’t Jump” – CareerBuilder.com. [link]
Duracell Bus Advertisement
Creative bus advertisement promoting Duracell batteries. [link]
ACDelco Bus Advertisement
“Don’t drive on fake parts” – ACDelco.
Air India Express Bus Advertisement
“Air travel at land travel fares”. [link]
Axe Bus Advertisement
Bus advertising campaign for Axe deodorant body spray in Dubai. [link]
Road Safety Bus Advertisement
Look both ways before crossing the road.
Harley Davidson Bus Advertisement
Motorbike handles were mounted in buses to announce the arrival of new Harley models. [link]
ASICS Bus Advertisement
“NYC is my running partner” – ASICS. [link]
Stop Smoking Bus Advertisement
Ready to quit?
Just in One Bite Bus Advertisement
Clever bus advertisement that speaks for itself. [link]
IWC Big Pilot Watch Bus Advertisement
Riders in Berlin, Germany got to try IWC’s Big Pilot’s watch mid-commute because bus straps have been fashioned into samplers by Jung von Matt/Alster. [link]
WeightWatchers Bus Advertisement [link]
National Geographic Bus Advertisement
“Built for the kill. Now on National Geographic Channel”. [link]
X4 Energy Drink Bus Advertisement [link]
Camera Store Bus Advertisement
Creative bus advertisement for Yodobashi camera store. [link]
Tiernitos Dog Food Bus Advertisement
Dr. Best Bus Advertisement
“The new Dr. Best Flexible”. [link]
All Laundry Detergent Bus Advertisement
How much can one small bottle clean?
OTO Trimax Slim Bus Advertisement
“Belt Up and Shape Up” – OTO Trimax. [link]
