賞.Ads Of The World.廣告世界之最 [看板篇]
2010-02-11 | By 飛爾酥
Denver Water: Channel
『Use only what you need.』
你曾想過廣告可以刊在女生宿舍的整面牆上嗎?
你可見過一隻小鳥竟可以拉起一大片帆布廣告?
你聽過露天看板真的爆炸或是噴發五彩煙火嗎?
Ads of the World 是個知名的社群網站,專門網羅來自世界各地的廣告作品,也有很多創意人在這邊分享著、討論著他們所創作的廣告,網站豐富的內容涵蓋平面影音到行銷設計,諸如 Print, DM, TV,Film,Ambient, Outdoor,…等等等。而 Ads of the World 自2007年底開始每個月都會精選『BEST』系列的廣告作品,並予以獎項!(透過網友的投票、迴響、以及該作品在各社群的傳播程度)所以在這裡得獎的廣告創作都忠實地反應著網友(受眾)們熱烈的喜愛度,有廣告的商業應用、行銷傳播、公益社團、社會反動等等各種訴求,飛爾酥絕對要大大推薦並分享給大家:)
繼上次[平面篇]的分享,今天與大家分享的是飛爾酥精選的[戶外看板篇],無論是傳統看板或數位電子化看板,你將發現各種形式、媒介、技術的豐富運用模式,甚至根據不同的廣告訴求投放於不同的地點,並結合當下周遭環境來設計廣告展現的型態,或是巧妙地切上時序的變化來作出創意表現,無非都是為了能吸引受眾眼球以擊中廣告目標的甜蜜點!一起來驚豔一下吧!相信在這些廣告都可以讓你不斷發出讚嘆聲呢!
- 註1:建議大家可以點選圖片連結至原站看大圖 (Original Size),
更能夠看清楚廣告的創意點以及圖文的相關解說:) - 註2:建議閱讀以下的廣告的英文標語及說明,都有箇中滋味!
不熟悉的朋友可以複製丟到 Google翻譯機中玩味玩味呢~
IKEA: Face
Tide: Longer
Mercedes-Benz: Child
The first brake that reads the street.
BAS Plus – the new brake assist system with foresighted radar technology.
As standard in the Mercedes-Benz S-Class
Seven Eleven: Night discount
oldstar Beer: Flow chart
Thank God you’re a man.
The Economist: Ostrich
Keep Holland Clean Foundation: Trash
BC Lottery Corporation – Lotto Super 7: Rainbow
HyaVita: Wrinkles
Meister Leica D-Lux 3: Dog
See it in more detail.
Osram: Bus stop
Only use electricity when you need it.
McDonald’s: Night
McDonald’s: Freshness Box Salad
Wonderbra: Boobs! I broke the glass
Smart: Slim
Fits everywhere.
Deadline Express Couriers: Self-destruct
When we give you a time we mean it.
Guinness: Stop
The more you drink, the slower you react. Please drink responsibly.
Guinness: Traffic light
The more you drink, the slower you react. Please drink responsibly.
Thrifty Truck Rental: Any size
Any size truck for any size load.
WWF: Target practice
Have we hit a nerve?
MER soft drink: Making out
Friends of the Earth: The sticky poster
The Gazette: Elvis
Words matter.
Excellence: Worried
Wolf Hot Sauce: Hand dryer
Foundation Abbé Pierre
OfficeMax: Get organized
HBO: Big Love 『Wall of Secrets』
Everyone has something to hide.
Vitakraft: Power food for birds
Persil: Flamingo
Protect them before they fade
Persil: Fish
Persil: Butterfly
James Ready Brewery: Billboards
Help us keep this beer a buck. Share our billboard.




































































![[訪] 充滿童話色彩的插畫家 Loulou & Tummie [訪] 充滿童話色彩的插畫家 Loulou & Tummie](http://www.mydesy.com/wp-content/uploads/2010/06/Loulou-Tummie-061-260x100.jpg)





『Mercedes-Benz: Child』
真是驚悚的臨場感!!
讃!!